Strategies for Video Marketing
With the advent of the Internet, marketers around the world have begun to build one-person empires from their own home. Even if you do not have your own products you can still cash in on this boom by marketing other people’s products. With the help of affiliate marketplaces you can drive traffic to vendor sites and get paid a commission. Your hyperlink to their site is tagged with your affiliate code so if they buy something you get a commission.
Most Internet Marketers (IMs) who own their own hosted website are typically driving that interest – to the point of redirect – via the traditionally navigated series of screens and templates. Back around 2002 people began the widespread use of videos to sell online. While slow to load and fraught with technical problems, they did, in fact, work – producing a footprint into the future. Now, a decade later IMs are now using the next generation of video technology to dominate their respective niches. Viewers would rather watch a video than laboriously navigate a multi-page selling site. Experts agree that within only five years, the entire first page of Google’s organic search results will be redirecting visitors to video-only landing pages. So how does the average IM take advantage of this technology and start selling with videos? This is relatively easy to visualize.
If you are not using video to sell online you should commit to doing so immediately. Next, be sure that you have the basic technologies to support that channel of marketing. If you do not wish to pay individually for the creation of custom videos you can, spending almost nothing, develop your own videos using a combination of PowerPoint and video conversion software – turning an easily created PowerPoint presentation into a Flash Video with music and narration. You can get inexpensive web authoring software that will allow you to specify how you want the videos to play. No matter how you create your videos, be sure to keep a regularly updated windows registry. You can purchase and download the best registry package that does this. They also perform the other registry fix functions that accomplish any needed registry cleaner tasks .
MPEG4 – the previous generation video format has been eclipsed by Flash format files. While they are very high performance and support great graphics, streaming execution and full-quality sound, they are large in file size and download time.
You should read up on the latest presentation options that are very important when selling online via video. Anything you can do to make the entire process ‘clickless’ will further your conversion rate. Your landing pages should auto-start on page load – so the video starts playing without any interaction on the user’s part. This kind of specificity is provided for in your web authoring package if so offered. This means that you will need a current technology web authoring package or a web admin techie to help you.
